[youtube=http://www.youtube.com/watch?v=tYVCk10AzS0&feature=haxa_popt17us0e]

In an attempt to connect with the younger generation, The Vatican has announced that Pope Benedict is launching his own channel on Google. In a bold response, the Dalai Lama has unveiled his ambitious new AdWords strategy, hoping that the depressed economic conditions will lead this to be more efficient through both lower “cost-per-holiness-click” and higher conversion rates.